How Bloomfields Used Packro to 34% Lead-to-order conversion lift
Bloomfields is a UK-based B2B wholesale supplier of premium floral, gifting, and lifestyle products. They supply independent retailers, hotel chains, and event planners across England and Scotland.
34%
Lead-to-order conversion lift
48 hrs→6 hrs
Average follow-up time
2.1×
Sales pipeline throughput
The Challenge
With only five sales reps covering the entire UK market, Bloomfields couldn't afford to let any qualified lead go cold. But their shared spreadsheet pipeline had no automated follow-ups, no lead scoring, and no visibility into which rep owned which account.
Analysis showed their average follow-up time after an enquiry was 48 hours — well beyond the window when a buyer's intent is highest. Competitors were calling within the hour.
There was no way to distinguish high-value prospects (hotel chains placing £20,000 orders) from low-value tyre-kickers. Reps were spending equal time on both, leaving the high-value pipeline under-serviced.
The Solution
All enquiry channels — web form, WhatsApp, phone callback requests, and trade show contacts — were connected to Packro's lead inbox. Every lead is automatically created, tagged by source, and assigned to the right rep based on territory rules.
An automated follow-up sequence was configured: within 5 minutes of lead creation, Packro sends a personalised acknowledgement email. If no response is received in 24 hours, a follow-up is sent automatically. Reps are only looped in for qualified conversations.
Packro's lead scoring engine assigns points based on company size, order history (for existing contacts), category fit, and engagement signals. High-scoring leads appear at the top of each rep's daily dashboard with a recommended next action.
The pipeline dashboard gives management real-time visibility into every deal stage, rep activity, and projected close dates — replacing the weekly spreadsheet update meeting entirely.
"Our reps now spend time closing, not chasing. The automated sequences do the nurturing for us."
SSophie Turner
Sales Manager, Bloomfields
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