How FashionVault Used Packro to 38% Reduction in overstock
FashionVault is a UAE-based fashion retailer operating six warehouse locations, a flagship WooCommerce store, and partnerships with Namshi and Noon. They specialise in fast-fashion drops with high SKU velocity.
38%
Reduction in overstock
12%→0.4%
Oversell rate drop
3 days→4 hrs
Stocktake time
The Challenge
With 120,000 active SKUs spread across six warehouses in Dubai, Sharjah, and Abu Dhabi, FashionVault's legacy ERP was struggling to keep pace with fast-fashion drops. Inventory updates were batched every 15 minutes — long enough for a viral product to oversell dozens of times.
The operations team was running quarterly stocktakes that took three full days, requiring an entire warehouse shut-down. Discrepancies between the ERP and physical stock were routinely above 8%, causing cascading issues with purchase orders and vendor payments.
With their Shopify oversell rate hitting 12.4%, customer satisfaction scores were falling and their seller rating on Noon was under threat. Leadership had to make a change.
The Solution
Packro's implementation team completed a full data migration of all 120,000 SKUs — including variants, bundle configurations, and historical sales data — in under 72 hours. Each warehouse was mapped with bin-level precision.
Real-time webhook integrations with Shopify, WooCommerce, Namshi, and Noon meant that the moment an item was picked and committed, all channel stock counts updated simultaneously — no more batching delays.
Automated reorder rules were configured at the SKU and warehouse level. When stock at any location dipped below a safety threshold, Packro auto-generated draft purchase orders for the assigned vendor, ready for one-click approval.
Stocktakes moved from a quarterly shutdown process to a rolling cycle-count programme. Warehouse staff used handheld scanners to audit bins on a rolling schedule — eliminating the need for any warehouse closures.
"We used to dread quarterly stocktakes. With Packro, it's a background process — we barely notice it happening."
NNadia Hussain
VP of Operations, FashionVault
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